What is DMAE? DMAE is an organic compound found in small amounts in the brain and in larger amounts in certain types of fish. DMAE is a supplement in its bitartrate form and an amine version for cosmetic formulators. It is related to choline and is a chemical precursor to acetylcholine used by the brain to function correctly. Because of this, it is known to have a Nootropic effect. (Nootropic means improving human cognitive ability)
As a supplement, DMAE is well known for being able to help the brain function and resolve issues with the nervous system. In skin care, its use has been for firming, lifting, or helping to stop sagging skin. Hence, it has an anti-aging effect. Most who use DMAE topically find it has an immediate plumping effect. Long-term use can lend to an accumulative effect of firming the skin. Based on our research, I believe that DMAE has another even more important role to play in skin health. It can also have a detoxifying effect by flushing lipofuscin from cells. What is lipofuscin, you ask? And why is it so important to know?
Lipofuscin is extracellular waste. When toxins, metals, and other wastes accumulate in the body and cannot be flushed, they are deposited into the body's skin cells and other organs. If enough of this is deposited, the cells start breaking down, and they do not duplicate properly. You may also see lipofuscin accumulation as “liver spots” or other “age” spots on your skin. This has far greater implications for your overall health, but I will focus on skin health for this information. It has been theorized that lipofuscin when accumulated in large amounts in cells and organs, can cause their functionality to decrease. So, if you look at this in the skin, it makes sense that lipofuscin can cause the skin not to function as well. Enter – DMAE. DMAE is an excellent choice since DMAE is particularly good at eliminating lipofuscin from the cells so they can function again.
Another critical aspect of DMAE. Remember when I said that DMAE is related to choline? Choline is one of the organic compounds found in lipids. Lipids are fat-soluble compounds such as oils!
When you think of how things move around your body, you need pathways to do this. I liken them to roads in and out of our bodies. That is why lipids are so crucial to the proper functioning of our body (skin and organs). If these pathways or “roads” are blocked in our cells, skin, organs, etc., they cannot function properly. I theorize that DMAE can help get these pathways functioning again by increasing choline in the skin. By increasing the choline in the skin, it then has the paths to flush the lipofuscin from the cells and return them to their healthy state. Based on our research, we theorize that using DMAE in conjunction with other antioxidants, we can begin to start healing our skin and stop the signs of aging, and that is why I genuinely believe that DMAE should be in your arsenal for skincare!
Garden of Wisdom's FirmAge 5% DMAE GelDMAE (Dimethylaminoethanol) is a naturally occurring compound known for its remarkable skin-firming and toning...
Garden of Wisdom's FirmAge 5% DMAE Gel w/LavenderDMAE (Dimethylaminoethanol) is a naturally occurring compound known for its remarkable skin-firming and...
This cream is so healing to my skin. I have a sensitivity to citrus products and get a terrible rash and my face will itch. This is the only product that calms my skin.I apply this and within a few hours the rash has diminished and the itchiness is gone. The Calendula Blossom Cream has saved my skin.
Calendula Blossom Cream
Anonymous
Love it!
I love this product & so does my skin! For me, that is a huge blessing.
Revitalize Your Skin Serum w/Neurophroline
Cynthia Wells
Keeps my skin from getting dry
Keeps my skin from getting dry. Love it!
After Bath Body Conditioning Oil
M W
Magic in a bottle!
This product has become a required staple in my skincare routine. I use it everyday on my very sensitive skin that is prone to redness and dryness. Not only is it extremely calming and soothing, but it also makes my skin look more plump and moisturized. I never want to be without this product; it has shot to the top of my "best skincare products of all time" list, next to the gentle cleansing gel. I highly recommend trying this if you have sensitive or aging skin that needs a boost of rejuvenation.
Repair and Recovery Facial Mist – Botanical Relief for Stressed, Sensitive Skin
Amanda
Great to have on hand if you use a lot of actives!
Sometimes, you just need a great soothing moisturizer, and this one is my new favorite! I recently graduated from using retinol to tretinoin and whoaaaaa boy. All my other creams had actives that were only making the tret burn worse. This was perfect for helping soothe my skin, and now I use it to buffer the tret!
Classic Chamomile Face Cream with Emu Oil
Cheryl Linville
Great have used it for years and the only products I use
Great have used it for years and the only products I use. I have had Doctors even compliment my skin
Aging with Wisdom Conditioning Oil Blend
Anonymous
Calming and refreshing
Calming and refreshing. I love spritzing this hydrosol after my cleansing routine or midday. My skin loves both this and the rose hydrosol. The scents are also very lovely.
Cornflower Hydrosol Organic
Elayne Keith Feller
My Favorite!
I love this ReNew Cream!
It has been my favorite go to for years. It is one of the few products that doesn't irritate my skin. It hydrates and makes my skin feel so much better. I can't wait for it to be in stock again!
Thank you to all of the amazing people at GOW!
ReNew Cream with Renovage
Anne G.
Lavender Spritz
I adore a good lavender scented product! A natural botanical even more! I use this spritzer as a bottom layer to smooth and evenly distribute some of my other outstanding GOW products. It’s a great starter and makes me smile in the mornings.
Lavender Blossom Hydrosol Organic
Nicole Kruszka
Love everything!
Every single product is top tier with clean ingredients! Definitely my favorite skincare company right now!
I am noticing a firmer look since I started using this serum.
Cynthia, this is fantastic news! Thank you for sharing your exxperience.
This Progeline Serum has always been one of our best sellers so you choose well.
Markey
I've been using Clear, Brighten, and Prevent Serum for at least a year, and it has made a significant difference. My redness and acne have decreased, and when I do develop a pimple, it clears up faster. My pores seem smaller, and my acne scars are lighter. I can't say it was this product alone that did the trick, but I've been on a long skin care journey, and this has become one of my absolute favorites.
Marlene
Thank you for taking the time to share your experience with our Clear, Brighten, and Prevent Serum. We are delighted to hear that it has become one of your absolute favorites and has made a significant difference in your skin.This just so happens to be one of my favorites s well.
Our team is dedicated to providing effective and high-quality products, and we are excited that you have seen a decrease in redness and acne, as well as faster healing time for pimples and improved pore appearance.
We understand that skincare is a journey, and we are honored to be a part of yours. Thank you for choosing our serum to be a part of your routine. We appreciate your support and look forward to continuing to exceed your expectations.
I love the high quality of GOW’s Argan oil. It’s so great to have a place to shop where I know I’m getting the best quality of ingredients every time.
Margie, thank you for your review.This is an oil we directly import from Morrocco ourseelves so there is
no middle man/woman/child. ;-) It is very nice to be able to have this confidence in our supplier.
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
Revival is exactly the right name! I actually use this on my entire body in between the days that I use the Bakuchiol body oil. My skin is sagging getting creepy and as I get older and I really believe this combination is working to help reduce it.
This magical potion also happens to make an incredible hair cream for my curly hair. My hair has never been this healthy! I use the lovely locks shampoo, no conditioner, and then the coconut revival cream as a leave-in conditioner/hair cream.
Margie
Thank you for your amazing review! We are so happy to hear that our Majik Coconut Revival Cream is truly living up to its name for you. It's great to know that it's not just for your face, but for your entire body as well. We're thrilled to hear that it's helping with skin sagging and aging. And we love that it's also working wonders on your curly hair! We never thought about this being used as a conditioner BUT the ingredients to lend it being a positive choice ♡
Thank you for sharing your positive experience with us.
We will always appreciate your support. Keep on glowing!