Please Note: We now offer our NEW Formula Azeloyl Glycine 8% Serum and our OLD Formula Azelaic Acid 8% Serum. Please note this when purchasing and make sure you choose the right one from the dropdown menu.
The Azelaic [OLD] version may have a grainy texture, but this is common and it does not alter its efficiency! This is normal and many companies deal with this.
Please Note: If you have not tried these before, please make sure to try a sample size as we don't want you to waste your hard earned money. It's important to make sure your skin is not reactive with these (or any) serums.
We have combined the powerhouse Azeloyl Glycine with Liposomes and Allantoin for effective acne and rosacea control. Azeloyl Glycine is anti-bacterial, anti-inflammatory and has benefits for brightening skin and helping to diminish pigmentation by inhibiting melanin production. It is more gentle, yet known for being more effective than Azelaic Acid. This product is also effective for Keratosis Pilaris.
Method of Application Apply as needed during the treatment phase of your routine.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please keep your products out of humidity, heat, direct light and in a dark cabinet when possible:
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark:
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it into a separate,sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally, you can refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take it out, warm it up at room temperature and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. There are some oils with a super long shelf life, like Coconut Cream and Jojoba Oil.
Refrigeration is not necessary, but it surely won't hurt:
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs - all herbs (whole or ground) should be kept in a dark, cool and dry location. Herbal (liquid) Extracts - these are created using alcohol. The alcohol pulls the constituents (properties) from each herbs - root, trunk, leaves, and flowers. They have a shelf life of 3-5 years. They can be kept in the refrigerator or a dark place. Other Raw Ingredients - i.e., Sodium PCA, Honeyquat, Oat Beta Glucan, etc. will all have a different shelf life.
I tried so many azelaic acid serums that had too many filler ingredients and caused redness. This one doesn't and is by far the best one I've used!
FILLERS, FILLERS, FILLERS :-D
The big companies are finally starting to realize that consumers are far from ignorant
these days and don't fall for the hype. You touched the base perfectly, thank you.
Markey
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Karin
too soon to say
I started using the acelaic acid two weeks ago, and at first thought it helped a great deal, so I was maybe too enthusiastic with using it everyday, which led to huge breakouts that are still persisting. I want to start using it again, but am afraid of the breakouts, maybe i should start by using it once a week, just not sure when to start again..
Hi Karen! Thank you for your feedback! Please feel free to reach out to our customer service, we can help with tweaking your routine!
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Fnu Sayantani
Good product, need to be careful
I have been using this product for 2 weeks. That is too little time to make any judgment on its efficacy. However, I would like to note a few things, based on my purchase of the OLD formula:
1. You need to be very careful about how you use it, especially if your skin is sensitive and you have been using other actives. I had stopped using my salicylic acid exfoliator a day before starting the application of this azelaic acid, because I wanted to see how my skin behaves with this product alone. I also read online how 8% not a very strong concentration and hence decided to use it twice a day (AM & PM) from the get go. For the first 4 days, I used it alone without any other actives. However, it felt very abrasive on the skin, led to some redness, tingling and dried out my skin by quite a bit. I had used benzoyl peroxide, and adaplene in the past and thought my skin was pretty hardy and yet, this product did cause some sensitivity. Additionally, on the 3rd day, I noticed some new acne popping up, which might have been purging. So, I started up my salicylic acid as a spot treatment on the new acne. While the new pimples were disappointing, the continued use of azelaic probably helped partially fade the marks from it too, so that wasn't too bad.
2. May be it's because it's the old formula but it's very gritty in nature and can really feel very grainy on the skin and pill on itself. I found that adding it on top of a moisturizer helps prevent sensitivity, over-drying and pilling.
In summary, while I do think it does help fade some PIH, especially ones from recent acne, I do believe one should use caution when using it.
Hi there! Thank you for sharing your experience with our product. We appreciate your feedback! We always recommend patch testing and gradually introducing new products to avoid any potential sensitivity, especially if you have been using other actives. We are glad to hear that you have seen some improvement in your PIH. Thank you for giving our product a try and we hope to continue providing you with great skincare options.
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Emma Holloway
What a fantastic product!
I have suffered from some hyperpigmentation from acne but also have sensitivity thus limiting the products I can put on my face. This serum however, has helped me immensely! I can really notice a difference after weeks of use (as well after one day) :) I truly and highly recommend this product for those, like me, who need a gentle yet extremely effective solution! Thank you for such an incredible and straightforward product, it is greatly appreciated :)
Emma,
Thank you for the review!
It's so inspiring for potential customers to see positive results like yours. We truly appreciate you taking the time to share your experience with us.
Between you and me... (I teared up reading your review).
Your Gow Team
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Diondre Hill
Great serum, simple ingredients but effective results.
I like this serum a lot simply because it works and it's quite light and fluid. I love all of GOW's products simply because they work as intended and there is no unnecessary ingredients, unlike other companies who put miscellaneous stuff in their ingredients which could cause obscure damage, GOW keeps it simple while also giving you reasons WHY the product will work and (after a week or 2) great results. I am eager for GOW to make more brightening products.
