Please Note: We now offer our NEW Formula Azeloyl Glycine 8% Serum and our OLD Formula Azelaic Acid 8% Serum. Please note this when purchasing and make sure you choose the right one from the dropdown menu.
The Azelaic [OLD] version may have a grainy texture, but this is common and it does not alter its efficiency! This is normal and many companies deal with this.
Please Note: If you have not tried these before, please make sure to try a sample size as we don't want you to waste your hard earned money. It's important to make sure your skin is not reactive with these (or any) serums.
We have combined the powerhouse Azeloyl Glycine with Liposomes and Allantoin for effective acne and rosacea control. Azeloyl Glycine is anti-bacterial, anti-inflammatory and has benefits for brightening skin and helping to diminish pigmentation by inhibiting melanin production. It is more gentle, yet known for being more effective than Azelaic Acid. This product is also effective for Keratosis Pilaris.
Method of Application Apply as needed during the treatment phase of your routine.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it into a separate,sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally, you can refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take it out, warm it up at room temperature and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. There are some oils with a super long shelf life, like Coconut Cream and Jojoba Oil.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs - all herbs (whole or ground) should be kept in a dark, cool and dry location. Herbal (liquid) Extracts - these are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb - root, trunk, leaves, and flowers. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - i.e., Sodium PCA, Honeyquat, Oat Beta Glucan, etc. will all have a different shelf life.
I have loved this product so far! I have extremely sensitive skin (can't tolerate retinols, heavier acids or frequent chemical exfoliation) with redness, PIE, PIH, and hormonal acne. First thing I noticed is that my skin tolerated this extremely well, to the point that I could use it twice a day (I can usually do acids 1-2/week). I slowed down once I noticed that it is powerful after I used it after a post-salicylic acid cleanser right before it and it stung slightly. Second, my redness has reduced significantly. Melasma and deeper marks obviously take a looong time to heal so don't expect overnight magic for that but definitely expect magic for the redness and more surface level marks/irritation. Third, to my amazing surprise, this is the first product I have used where I had zero breakouts around my period. I didn't need to supplement with benzoyl peroxide or salicylic acid at any time (which I usually need a couple times a week at least) and my skin has been super calm. Overall: amazing choice for sensitive, acne-prone and redness-prone skin! I have seen more of a difference with this product than any other I have tried (including alpha arbutin, hydroquinone, niacinamide, and a series of chemical exfoliants and botanical soothing ingredients). Highly recommend. I've been using the new azeloyl version.
Agua
Thank you so much for this incredibly thoughtful and detailed feedback! We're so glad to hear that the new Azeloyl Glycine Formula has been such a good fit for your sensitive, acne, and redness-prone skin. It’s always our goal to offer effective solutions that are gentle enough for even the most reactive skin types, and hearing that you've been able to use it consistently, and even skip your usual breakout-fighting steps, is incredible! You're absolutely right that deeper marks and melasma take time, but we’re so encouraged that you’ve already seen real improvement with redness and skin calmness.
Thank you again for sharing your experience and for trusting us with your skincare. This kind of feedback is what keeps us going!
Your GoW Team
C
Crabby
Game changer 100%
Ive used everything for my sensitive, textured skin; salicylic acid, benzoyl peroxide, tretinoin etc. Ive been to the derm, Ive done virtual derm visits. I struggle with very sensitive skin with comedonal and fungal acne so what helps clear my skin usually destroys the rest of it and I have to vacillate between clear skin thats dry and irritated and red, or bumpy and hydrated. I had tried azelaic acid from TO but it didnt do much to clear my texture so I gave up. I decided to try it again and reddit recommended this brand. I love the option to buy .25oz to test. Within a week my skin is smooth, clear, bright, and not at all irritated even if I use it twice a day. I almost cant believe it, I keep checking in the mirror to see if its real. Needless to say, I reordered the 1oz already! Woohoo!
Hi Crabby 😀
It's incredible to hear that you've finally found a solution that works for your sensitive, textured skin, especially after trying so many different treatments and dealing with the constant cycle of irritation and hydration struggles. Azelaic acid is such a versatile ingredient, and it sounds like finding the right brand and formulation has made all the difference for you. The option to test with a smaller size before committing to a full product is a huge plus, as we our brand truly understands what sensitive skin users need.
The fact that you're seeing results so quickly without irritation is a testament to how well this product aligns with your skin's needs. It must feel so rewarding to see smooth, clear, and bright skin when you look in the mirror now. Reordering the (1 oz) size already is a win win and we are happy you've clearly found your holy grail product.
Wishing you continued success on your skincare journey!
Your GOW team, always and forever.
B
Bellarose Jardin
Iconic
I am falling in love with the texture of GOW products. This is lightweight and GENTLE formula for mild acne and redness, I am still in the works of finalizing my routine but this is HERE to STAY! Honestly it's impossible to even find a similar product with this good of formulation without the excess ingrinets that can be sneaky and cause problems.
BellaRose,
We're excited to hear that you're loving the texture of our products and that the Azeloyl Glycine 8% Serum has been a gentle and effective addition to your routine. Finding the right skincare can be a journey, and we're so happy that this serum has earned a permanent spot in yours! We truly appreciate your support and look forward to being a part of your skincare routine for years to come. Markey
O
Olaitan
Great improvement from regular azelaic acid
I use the Azeloyl Glycine 8% Serum and the biggest thing for me is that it doesn’t sting, compared to other azelaic acid products I have used in the past. I also think this product helps to keep my breakouts at bay. I still get the regular hormonal breakout, but this seems to make them last for a shorter period
Hi Olaitan
Thank you for sharing your thoughtful feedback! It’s great to hear that the Azeloyl Glycine Serum has been such an improvement for you, especially in terms of comfort and effectiveness. The fact that it doesn’t sting and helps manage breakouts sounds like a significant win, particularly for those of us who deal with hormonal skin changes.
Your experience highlights how small adjustments (or 2nd options) in formulations, like switching to azeloyl glycine, can make a big difference.
Thanks again for taking the time to share your journey. It’s sure to be helpful for others making a similar choice!
Wishing you continued success in your skincare routine! Your GOW team
p
pamela miller
perfect for sensitive, redness prone skin
I tried so many azelaic acid serums that had too many filler ingredients and caused redness. This one doesn't and is by far the best one I've used!
FILLERS, FILLERS, FILLERS :-D
The big companies are finally starting to realize that consumers are far from ignorant
these days and don't fall for the hype. You touched the base perfectly, thank you.
Markey
