Our Pumpkin Infused Brightening and Hydrating Serum is an advanced skincare product that perfectly fuses nature’s finest ingredients and cutting-edge science, crafted to deliver deep nourishment, hydration, and radiance. At the formula's core is Pumpkin Fruit Infusioncontains vitamins and enzymes that gently exfoliate and rejuvenate the skin, promoting cell turnover and revealing a brighter, youthful complexion. Pumpkin Seed Extract complements this by delivering rich essential fatty acids and antioxidants that help repair and protect the skin from environmental stressors, making it especially beneficial for tired or aging skin. Colloidal Gold elevates the formula with its luxurious anti-aging benefits, helping to reduce inflammation, promote collagen production, and enhance skin firmness. Skin White BLE, a plant-based brightening agent, evens out skin tone by reducing the appearance of dark spots and hyperpigmentation, leaving the complexion more radiant and uniform. Quinoa Proteinstrengthens the skin’s natural barrier, ensuring moisture retention and improving elasticity while Panthenol-D(Pro-Vitamin B5) deeply hydrates and soothes, enhancing skin softness and reducing irritation. Hyaluronic Acid, a humectant, and hydrator, plumps the skin from within, delivering multi-level moisture that leaves it dewy and revitalized. The product also features Dipotassium Glycyrrhizate is an anti-inflammatory extract from licorice root that calms sensitive skin, reduces redness, and supports skin healing. To ensure optimal preservation and antimicrobial efficacy, Cosmocil CQ and Benzyl DHA Alcohol work synergistically to keep the product fresh and safe without causing irritation, making it suitable for even sensitive skin types. With this potent blend, the skincare product provides everything from intense hydration and brightening effects to soothing relief and anti-aging benefits. It’s a perfect solution for those seeking a well-rounded, powerful treatment for a glowing, healthy complexion.
Method of Application Apply a thin layer of serum to clean skin 2x per day before your hydrating serum phase and before any oils or creams.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Pumpkin Fruit Infusion hydrating, natural, gentle exfoliant, hydrating Colloidal Gold high purity gold 0.9999. (Beyond 4 nines is meaningless), smallest gold nanoparticles whose diameter typically measure3.2 nm, made using the highest purity, sterile reagent grade deionized water, concentration: 20 ppm (minimum) of gold particles. Does not contain gold ions, highest particle surface area of any colloidal gold product available, skin regenerative properties, stabilizes collagen synthesis Skin White BLE Inhibits skin cells to produce melanin pigments by inhibiting the tyrosinase activity by reducing melanin biosynthesis effectively lightens age spots & dark skin areas, very popular in Asian countries to depigment the skin. Quinoa Protein(hydrolyzed) repairs damage and forms a protective barrier on the skin to prevent the environmental stresses from damaging the skin. Binds moisture and provides nutrients for the skin. Panthenol-D vitamin B-5, gives a slip to formula Pumpkin Seed Extract healing, nourishing, fights wrinkles, excellent for mature skin Dipotassium Glycyrrhizate(Licorice Root Extract) lightens skin, brightens skin, inhibits tyrosinase very effectively Tyrosinase is an enzyme which allows the skin to produce melanin, darkening of the epidermis Hyaluronic Acid hydrates, holds up to 1,000 times its weight in water Cosmocil CQ(Polyaminopropyl Biguanide) an effective non-formaldehyde, non-paraben preservative Benzylalcohol-DHA (eco-certified preservative)an effective non-formaldehyde, non-paraben preservative
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
N
Nicole Kruszka
Rejuvenated :)
Makes my skin feel so rejuvenated and smells AMAZING!
Nicole,
This is ExAcTLy what we were striving for. Thank you for letting us and other customers know about your success
and that you smell nice as well ( ͜ʖ)
P
Ping Ping
Hydrating and Brightening serum
I love this serum. It hydrates and brighten my skin after application. I was surprised that my skin was hydrated and brightened after first use. Though I don’t use daily, it always brighten my skin after application. It is my go to serum for hydration. I love Garden of wisdom products.
Waited until I used the whole bottle to review... My rosacea has improved so much using this emulsion!!! I'm in love with the fact that it's a moisturizer with no oils or butters, for I have very dry but easily clogged skin. The oat smell was not a problem for me and became comforting in a strange way LOL! Thank you for making such great products!! <3
Decadent Oat Enriched Emulsion (No Essential Oils)
Nicole B
The BEST Azelaic Acid Product I've Tried
I've been using azelaic acid for a couple of years for my pustular rosacea. It is the one thing that helps my skin stay clear the most. I've tried so many different brands, and most contain ingredients that clog my pores or my skin can't tolerate (like silicones, glycols, and other acids). This product has been AMAZING--it smooths my skin and bumps, it isn't harsh, and gives me a nice glow without being oily or sticky. Also I've noticed azelaic acid works better for me than other derivatives. The slightly grainy texture of this product doesn't bother me and doesn't linger on my skin. Please don't stop making this version!!!
Azelaic Acid 8% Serum
Sheryl Paradis
Refreshing and calming
Refreshing and calming. So many skin benefits but even if there wasn’t any benefits I’d use it for the smell alone!
Neroli Orange Blossom Hydrosol Organic
Danyelle Scott, RF, MT, PTA
So far I have used this HA serum only four days in a row.
So far I have used this HA serum only four days in a row, and overall I like it. I'll have to use it for much longer to determine just how effective it is. I do, however, really like the rooster derived HA serum, which I have purchased from GOW before, because I know it's the real thing, so to speak, and I don't mind that it's animal sourced, because I'm not a vegetarian, and fowl is being consumed in huge quantities by non vegetarians in any case, i.e., they're not on the endangered species list. :)
Clearly Pure Hyaluronic Acid Serum
Khalua Kinard
Amazing!
I love the smell and the glow you have after using it.
Pineapple & Red Wine Exfoliating Gel
Jennifer Goldberg
Can finally tolerate dry air
Can finally tolerate dry air.
Ceramide Hydrating Complex Serum with Cosmocil CQ
SV
Miracle
Beta glucans for the win! This really did wonders for my dry skin. I feel like it does more than HA alone. I have combination skin and eczema and I did not experience any issues regarding acne or irritation.
Oat Enriched Facial Serum
Anonymous
TXA - the wonder drug
I just started using the TXA+Z Radiance Serum so it’s a little too soon to tell if it will help with my dark patches but I think it’s starting to help. As a surgical RN, I am very familiar with TXA (given IV) and find it an amazing and very useful drug in the OR so I have no doubt it will be beneficial on my skin.
Most effective clean aluminum-free plant-based deodorant
I've been using clean plant-based deodorant for a decade, and this seems to do the best job of controlling odors that develop because of hormones, stress, and exercise. When I saw the size of the bottle, I checked to make sure I hadn't ordered the trial size; however, this tiny bottle delivers a lot in a small dot applied to each armpit and will likely last several weeks.
Waited until I used the whole bottle to review... My rosacea has improved so much using this emulsion!!! I'm in love with the fact that it's a moisturizer with no oils or butters, for I have very dry but easily clogged skin. The oat smell was not a problem for me and became comforting in a strange way LOL! Thank you for making such great products!! <3
Hi Grace °❀.ೃ࿔* This made us smile with gratitude. Thank you for taking the time to finish the bottle and then come back to share your experience. That really helps customers understand the product's long-term impact.
This emulsion was created specifically for skin like yours. Very dry, easily congested, and often reactive. We wanted something deeply comforting without relying on oils or butters that can feel too heavy or pore-clogging for some (not all)
skin types, especially rosacea-prone skin.
We love that you mentioned the oat (we think you meant the glutathione) aroma becoming comforting. Although overwhelming at first, this ingredient is incredibly healing and soothing.
Thank you for trusting us with your skin and for such a thoughtful, generous review.
We’re so glad this formula was what your skin desired. ͙֒
I've been using azelaic acid for a couple of years for my pustular rosacea. It is the one thing that helps my skin stay clear the most. I've tried so many different brands, and most contain ingredients that clog my pores or my skin can't tolerate (like silicones, glycols, and other acids). This product has been AMAZING--it smooths my skin and bumps, it isn't harsh, and gives me a nice glow without being oily or sticky. Also I've noticed azelaic acid works better for me than other derivatives. The slightly grainy texture of this product doesn't bother me and doesn't linger on my skin. Please don't stop making this version!!!
Nicole ❤️ and WOW WOW WOW, thank you so much!
Azelaic acid can be a lifeline for some skin types, and we’re very intentional about keeping this formula simple, focused, and free from common troublemakers that can overwhelm sensitive or reactive skin. We’re especially glad to hear that this version works well for you without feeling harsh, sticky, or pore-clogging. 😲
Your note about preferring azelaic acid itself, rather than derivatives, is exactly why this product exists in its current form. The texture is a deliberate trade-off to keep the formula gentle and effective, and it’s reassuring to know it hasn’t affected our experience.
We appreciate your being a part of the GoW family.
Refreshing and calming. So many skin benefits but even if there wasn’t any benefits I’d use it for the smell alone!
Thank you, Sheryl,
We all agree here that Neroli in any form is such a delightful experience for the nose and the soul.
We appreciate your being a part of our GoW family.
Markey ͙֒
So far I have used this HA serum only four days in a row.
So far I have used this HA serum only four days in a row, and overall I like it. I'll have to use it for much longer to determine just how effective it is. I do, however, really like the rooster derived HA serum, which I have purchased from GOW before, because I know it's the real thing, so to speak, and I don't mind that it's animal sourced, because I'm not a vegetarian, and fowl is being consumed in huge quantities by non vegetarians in any case, i.e., they're not on the endangered species list. :)
Danyelle
Thank you so much for taking the time to share your experience, especially so early on. We truly appreciate how thoughtfully you approach ingredients and sourcing.
Our Clearly Pure Hyaluronic Acid is intentionally simple and clean, designed to let the ingredient speak for itself over time. You’re absolutely right that hyaluronic acid benefits are best judged with continued use.
We also appreciate your openness in mentioning our rooster-derived hyaluronic acid. Transparency matters to us, and we respect that different customers make different choices based on their values and needs.
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Our goal is always to offer high-quality options clearly labeled so you can choose the option that best aligns with you.
Thank you! for your trust and for being part of the Garden of Wisdom community.
