Our Pumpkin Infused Brightening and Hydrating Serum is an advanced skincare product that perfectly fuses nature’s finest ingredients and cutting-edge science, crafted to deliver deep nourishment, hydration, and radiance. At the formula's core is Pumpkin Fruit Infusioncontains vitamins and enzymes that gently exfoliate and rejuvenate the skin, promoting cell turnover and revealing a brighter, youthful complexion. Pumpkin Seed Extract complements this by delivering rich essential fatty acids and antioxidants that help repair and protect the skin from environmental stressors, making it especially beneficial for tired or aging skin. Colloidal Gold elevates the formula with its luxurious anti-aging benefits, helping to reduce inflammation, promote collagen production, and enhance skin firmness. Skin White BLE, a plant-based brightening agent, evens out skin tone by reducing the appearance of dark spots and hyperpigmentation, leaving the complexion more radiant and uniform. Quinoa Proteinstrengthens the skin’s natural barrier, ensuring moisture retention and improving elasticity while Panthenol-D(Pro-Vitamin B5) deeply hydrates and soothes, enhancing skin softness and reducing irritation. Hyaluronic Acid, a humectant, and hydrator, plumps the skin from within, delivering multi-level moisture that leaves it dewy and revitalized. The product also features Dipotassium Glycyrrhizate is an anti-inflammatory extract from licorice root that calms sensitive skin, reduces redness, and supports skin healing. To ensure optimal preservation and antimicrobial efficacy, Cosmocil CQ and Benzyl DHA Alcohol work synergistically to keep the product fresh and safe without causing irritation, making it suitable for even sensitive skin types. With this potent blend, the skincare product provides everything from intense hydration and brightening effects to soothing relief and anti-aging benefits. It’s a perfect solution for those seeking a well-rounded, powerful treatment for a glowing, healthy complexion.
Method of Application Apply a thin layer of serum to clean skin 2x per day before your hydrating serum phase and before any oils or creams.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Pumpkin Fruit Infusion hydrating, natural, gentle exfoliant, hydrating Colloidal Gold high purity gold 0.9999. (Beyond 4 nines is meaningless), smallest gold nanoparticles whose diameter typically measure3.2 nm, made using the highest purity, sterile reagent grade deionized water, concentration: 20 ppm (minimum) of gold particles. Does not contain gold ions, highest particle surface area of any colloidal gold product available, skin regenerative properties, stabilizes collagen synthesis Skin White BLE Inhibits skin cells to produce melanin pigments by inhibiting the tyrosinase activity by reducing melanin biosynthesis effectively lightens age spots & dark skin areas, very popular in Asian countries to depigment the skin. Quinoa Protein(hydrolyzed) repairs damage and forms a protective barrier on the skin to prevent the environmental stresses from damaging the skin. Binds moisture and provides nutrients for the skin. Panthenol-D vitamin B-5, gives a slip to formula Pumpkin Seed Extract healing, nourishing, fights wrinkles, excellent for mature skin Dipotassium Glycyrrhizate(Licorice Root Extract) lightens skin, brightens skin, inhibits tyrosinase very effectively Tyrosinase is an enzyme which allows the skin to produce melanin, darkening of the epidermis Hyaluronic Acid hydrates, holds up to 1,000 times its weight in water Cosmocil CQ(Polyaminopropyl Biguanide) an effective non-formaldehyde, non-paraben preservative Benzylalcohol-DHA (eco-certified preservative)an effective non-formaldehyde, non-paraben preservative
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
N
Nicole Kruszka
Rejuvenated :)
Makes my skin feel so rejuvenated and smells AMAZING!
Nicole,
This is ExAcTLy what we were striving for. Thank you for letting us and other customers know about your success
and that you smell nice as well ( ͜ʖ)
P
Ping Ping
Hydrating and Brightening serum
I love this serum. It hydrates and brighten my skin after application. I was surprised that my skin was hydrated and brightened after first use. Though I don’t use daily, it always brighten my skin after application. It is my go to serum for hydration. I love Garden of wisdom products.
I LOVE spritzing my face with this! So refreshing and hydrating.
Hi Margie!
Thank you for the lovely review. We always appreciate it when a customer makes the time to help us out as
well as those potential shoppers.
Markey
I have rosacea and several chronic illnesses that cause facial flushing. I have tried lasers, red lights, and every cream and serum imaginable. This, in conjunction with red light therapy, is the first thing that has made a visible improvement in my broken capillaries.
Thank you so much for sharing this with us, Cristin.
We know how frustrating and discouraging persistent redness and visible capillaries can feel, especially when you’ve already tried so many different approaches. Hearing that you’re finally seeing improvement means more to us than we can say.
We’re especially glad you mentioned using it alongside red light therapy. It’s always helpful for others to see how products fit into a broader routine.
We’re truly grateful you gave our Capillary Buster Serum a place in your skincare journey and took the time to share your experience with us.
Your GoW Crew
My sensitive skin with seborrheic dermatitis/eczema issues tolerates this
My sensitive skin with seborrheic dermatitis/eczema issues tolerates this, yippee! You can smell the seaweed when you apply it but I think it dissipates.
Hi Beans!
Thank you so much for sharing this with us
We know how challenging it can be to find something your skin feels comfortable with, especially when dealing with sensitivity such as seborrheic dermatitis or eczema. Hearing that your skin is tolerating the Moisturizing Gel with Pearl Protein makes us smile.
And yes… that natural seaweed note can peek through at first, but we’re glad it settles quickly for you 😊
We’re so grateful you gave it a try and took the time to share your experience.
Your GoW Crew
I’ve been trying many of the cleansers that GOW makes and I love them all, but I think this is my absolute favorite so far. The texture is absolutely luxurious and I love the smell. It’s really gentle on my sensitive skin yet leaves it feeling clean and soft. Thanks for another great product, GOW!
Margie,
This is so lovely to read… thank you
It means a lot, especially knowing you’ve tried so many of our cleansers. We’re really glad this one is standing out for
you… that balance of gentleness, softness, and still feeling clean is exactly what we hope for.
Our best, always your GoW team and Jen, of course ℒ ♡
I’ve been trying many of the cleansers that GOW makes and I love them all, but I think this is my absolute favorite so far. The texture is absolutely luxurious and I love the smell. It’s really gentle on my sensitive skin yet leaves it feeling clean and soft. Thanks for another great product, GOW!
Honey Butter Cleanser
Lyn
VISIBLE EFFECTS IN AGING SKIN
This product has made the most difference to fine lines and wrinkles of any one product I use, especially in DEEP FROWN LINES IN LOWER FACE - and I use a lot of serums! It is definitely worth the price - the most I've ever spent on any skincare product. After trying the small-sized bottle, I purchased the 4 oz bottle at regular price and bought another bottle two weeks later during GOW's spring sale!
I’m really loving this hand cream. It’s super luxurious and at the same time not too heavy or thick. It feels greasy at first, which I happen to like because my skin is really dry, but then it absorbs quickly.
Quiet Glow Hand Crème
Laura
It Just Happened skin hydrator
Very hydrating and just what my skin needed. Helped me tremendously.
It Just Happened! Amazing Skin Hydrator
Laura
Copper Peptides
Wonderful product! I Noticed a more lifted youthful glow.
Indigo Glow Copper .5% Peptide Renewal Serum
Anonymous
Great oil
Great oil, smells nice and worked well for my beard oil blend. I did some research and this was a non-typical carrier oil I wanted to try. Leaves a nice shine and absorbs well.
Daikon Radish Oil
Kelly Durden
My skin immediately looks and feels better after using this
My skin immediately looks and feels better after using this. Its a must have in my routine now.
Eternal Youth Elixir - Rejuvenation Formula
Beans
works for my sensitive, allergy-prone skin
Got a full size! I need limited ingredient products due to my skin's Mystery Sensitivities. This serum doesn't aggravate my skin,yippee!
