SYN®-AKE (Viper Venom, as we like to call it) isn’t harsh or drying. It’s a precision-targeted, peptide-powered smoothing serum that helps the muscles beneath expression lines relax, softening the appearance of fine lines and wrinkles over time without freeze-like tightness. Powered by Syn®-Ake, a biomimetic peptide modeled after a component in Temple Viper venom, this serum supports a visibly smoother, more refined skin surface - especially in zones that crease deeply with movement, like crow’s feet, laugh lines, forehead lines, and neck.*
Unlike typical anti-aging serums that simply hydrate, Viper Venom works at the muscle signal level to help expression-related skin folding appear softer and less pronounced. With consistent use over weeks, results become cumulative and notably more refined.
This formula is lightweight, easy to layer under moisturizers and sunscreens, and ideal for spot-targeting expression zones rather than all-over use.
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Precision peptide action for expression lines Helps the muscles beneath expression lines relax, softening their appearance over time.
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Botox-like effect without needles Offers an immediate sensation of smoother texture, with cumulative refinement through continued use.
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Targets stubborn creases Designed for spot application on laugh lines, crow’s feet, forehead folds, and neck expression areas.
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Clean, effective formulation A focused, peptide-led formula without heavy fillers or unnecessary ingredients.
NOTE: This serum provides an immediate Botox-like effect and is also cumulative. Depending on the other products used, this product may take 45-90 days to show its effect. This product should be used ONLY for spot treatments, i.e., laugh lines, forehead, neck, crow's feet, etc.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Hyaluronic Acid hydrating, can hold up to 1,000 times its weight in water Syn®-Ake 7% Syn®-Ake – Age Killing Effect. • Antagonist of the muscle nicotinic acetylcholine receptor (mnAChR) • Blocks Na+ uptake at the post-synaptic membrane • Inhibits muscle contractions Syn®-Ake is a new anti-wrinkle active compound based on a synthetic tripeptide that mimics the effect of Waglerin 1, a peptide that is found in the venom of the Temple Viper, Tropidolaemus wagleri. PENTAPHARM *(Syn-Ake's manufacturer) has developed, over the past 30 years, a unique approach for the breeding and housing of venomous snakes, particularly the Brazilian Lance Adder Bothrops moojeni whose venom is used for therapeutic (anticoagulants, haemostatics) and diagnostic products. Currently, some 10,000 specimens of this snake species are bred and housed at PENTAPHARM DO BRASIL, making PENTAPHARM the largest snake breeder and keeper in the world. The long experience of PENTAPHARM in snake venom research has made possible the investigation of venom peptides for cosmetic applications. A special focus has been the investigation of the Temple Viper’s venom.
Syn®-Ake acts like that of Waglerin 1, which acts at the post-synaptic membrane. The peptide is an antagonist of the muscular nicotinic acetylcholine membrane’s receptor (mnAChR). The ion canal remains closed as the muscular nicotinic ACh receptors are blocked. There is no uptake of Na+, and the muscles stay relaxed. Source: McArdle, JJ, T L Lentz, V Witzemann, H Schwarz, SA Weinstein& JJ Schmidt. 1999. Waglerin-1 selectively blocks the epsilon form of the muscle nicotinic acetylcholine receptor. J. Pharmacol. Exp. Therap.
Function:
• Syn®-Ake is an excellent anti-wrinkle active compound with a snake venom-like mode of activity. • Syn®-Ake smoothes mimic wrinkles in a short period. Cosmetic applications: • Age killing effect particularly effective against expression lines• Intensive anti-wrinkles care
INCI Name: Glycerine, Water, Dipeptide Diaminobutyroyl Benzylamide Diacetate Efficacy Tests- in vitro tests: The efficacy of the SYN®-AKE tripeptide (at a concentration of 0.5mM) has been demonstrated in vitro by measuring the frequency of contraction of the innervated muscle cells as a function of the incubation time.
Syn®-Ake peptide reduces muscle cell contraction and its action is reversible.
In vivo tests:
The measurement of the smoothing and anti-wrinkle effect of SYN®-AKE (4%) was compared to a placebo. A cream was applied to the forehead twice daily for 28 days.
Syn®-Ake – Age Killing Effect. The smoothing effect (Ra) was measured on 80% of the volunteers and the anti-wrinkle effect (Rz, Rt) measured on 73% of the volunteers. Results showed up to -52% of wrinkle size after 28 days application!
Leucidal SF(lactobacillus) - natural, probiotic based preservative
Have only been using viper venom a few days now but i have noticed some tightening. Im not used to applying product to the muscles and not the wrinkle but in this case it makes sense.
Cynthia,
Perfect description! It does feel weird and counterproductive but at the same time,
as you said, it makes perfect sense.
Thank you for putting your trust in us. We know there are a lot of great smaller skincare companies
out there to choose from.
Your GOW Team
J
JOYCE GLASSER
viper venom
I've used the viper venom for years and am happy the newest version is a 7% concentration!
all your products are great!
Joyce,
Thank you so much for your kind words and continued support! We're always happy to hear your success with our products and that you are enjoying the Viper Venom over the years, and even more excited that you're loving the new 7% concentration! It truly means a lot to us to know our products have a positive impact.
We're grateful to have you as part of our community and for so long!
Markey
E
Erika Davies
Jaw snatcher!
This formula takes a few weeks and then you notice the anti wrinkle effect which gives a snatched look to your skin! Love it
Erika, short and to the point or end result in this case. Jaw Snatcher 😂
Thank you for the review and the patience involved with seeing results.
A
Anne
Favorite product
This is my favorite product I have tried. Next to one other. It’s costly but lasts a long time. I truly can’t live without this one. It helps control contracting muscles. Great for people with bad vision and people who work on a computer all day. I genuinely love this product. And can’t recommend it enough.
Thank you for reviewing this! :)
A
Andrea
Giving it a try
I decided to try the Viper Venom because it uses one of the top rated "botox in a bottle" active ingredients, Syn-ake, and at the recommended concentration, 5%, according to my research. I've had no adverse effects, but neither have I seen any positive effects yet on my sixty-eight year old wrinkles. However, I've only been using it for three weeks. So, I still have hope.
Hi Andrea!
This can take up to 60 - 90 days to take effect, depending on what else is being used in the routine. Also, make sure you're applying it to the areas on your skin according to the chart on the site! You want to target the muscle areas. Also make sure to apply to dry/clean skin! :)
This isn't meant for all over or general wrinkles. Drop us an email and we can look at the rest of your routine, to see if anything could be interfering! :)
I’ve been trying many of the cleansers that GOW makes and I love them all, but I think this is my absolute favorite so far. The texture is absolutely luxurious and I love the smell. It’s really gentle on my sensitive skin yet leaves it feeling clean and soft. Thanks for another great product, GOW!
Margie,
This is so lovely to read… thank you
It means a lot, especially knowing you’ve tried so many of our cleansers. We’re really glad this one is standing out for
you… that balance of gentleness, softness, and still feeling clean is exactly what we hope for.
Our best, always your GoW team and Jen, of course ℒ ♡
This product has made the most difference to fine lines and wrinkles of any one product I use, especially in DEEP FROWN LINES IN LOWER FACE - and I use a lot of serums! It is definitely worth the price - the most I've ever spent on any skincare product. After trying the small-sized bottle, I purchased the 4 oz bottle at regular price and bought another bottle two weeks later during GOW's spring sale!
Lyn ... Thank you!
This means so much… truly ❤️
Hearing that it’s making a visible difference, especially in deeper lines, is something we never take lightly. And the fact that you came back for the larger size, and then again during the sale… that kind of trust means everything to us.
Thank you for sharing this so thoughtfully.
Markey, Jen, and our amazing team ͙֒
I’m really loving this hand cream. It’s super luxurious and at the same time not too heavy or thick. It feels greasy at first, which I happen to like because my skin is really dry, but then it absorbs quickly.
Hi Margie!
This is such a good description
That “rich at first but absorbs quickly” feeling is exactly the sweet spot… I’m so glad your skin is loving it.
NOTE: My skin loves it too. My hands are about to turn 70 (nothing else, of course), and this is very comforting.
Thank you for being a lovely customer and friend.
Your GoW Team
I’ve been trying many of the cleansers that GOW makes and I love them all, but I think this is my absolute favorite so far. The texture is absolutely luxurious and I love the smell. It’s really gentle on my sensitive skin yet leaves it feeling clean and soft. Thanks for another great product, GOW!
Honey Butter Cleanser
Lyn
VISIBLE EFFECTS IN AGING SKIN
This product has made the most difference to fine lines and wrinkles of any one product I use, especially in DEEP FROWN LINES IN LOWER FACE - and I use a lot of serums! It is definitely worth the price - the most I've ever spent on any skincare product. After trying the small-sized bottle, I purchased the 4 oz bottle at regular price and bought another bottle two weeks later during GOW's spring sale!
I’m really loving this hand cream. It’s super luxurious and at the same time not too heavy or thick. It feels greasy at first, which I happen to like because my skin is really dry, but then it absorbs quickly.
Quiet Glow Hand Crème
Laura
It Just Happened skin hydrator
Very hydrating and just what my skin needed. Helped me tremendously.
It Just Happened! Amazing Skin Hydrator
Laura
Copper Peptides
Wonderful product! I Noticed a more lifted youthful glow.
Indigo Glow Copper .5% Peptide Renewal Serum
Anonymous
Great oil
Great oil, smells nice and worked well for my beard oil blend. I did some research and this was a non-typical carrier oil I wanted to try. Leaves a nice shine and absorbs well.
Daikon Radish Oil
Kelly Durden
My skin immediately looks and feels better after using this
My skin immediately looks and feels better after using this. Its a must have in my routine now.
Eternal Youth Elixir - Rejuvenation Formula
Beans
works for my sensitive, allergy-prone skin
Got a full size! I need limited ingredient products due to my skin's Mystery Sensitivities. This serum doesn't aggravate my skin,yippee!