Our Pumpkin Brightening and Hydrating Serum is an advanced skincare product that perfectly fuses nature’s finest ingredients and cutting-edge science, crafted to deliver deep nourishment, hydration, and radiance. At the formula's core is Pumpkin Fruit Infusioncontains vitamins and enzymes that gently exfoliate and rejuvenate the skin, promoting cell turnover and revealing a brighter, youthful complexion. Pumpkin Seed Extract complements this by delivering rich essential fatty acids and antioxidants that help repair and protect the skin from environmental stressors, making it especially beneficial for tired or aging skin. Colloidal Gold elevates the formula with its luxurious anti-aging benefits, helping to reduce inflammation, promote collagen production, and enhance skin firmness. Skin White BLE, a plant-based brightening agent, evens out skin tone by reducing the appearance of dark spots and hyperpigmentation, leaving the complexion more radiant and uniform. Quinoa Proteinstrengthens the skin’s natural barrier, ensuring moisture retention and improving elasticity while Panthenol-D(Pro-Vitamin B5) deeply hydrates and soothes, enhancing skin softness and reducing irritation. Hyaluronic Acid, a humectant, and hydrator, plumps the skin from within, delivering multi-level moisture that leaves it dewy and revitalized. The product also features Dipotassium Glycyrrhizate is an anti-inflammatory extract from licorice root that calms sensitive skin, reduces redness, and supports skin healing.
With this potent blend, the skincare product provides everything from intense hydration and brightening effects to soothing relief and anti-aging benefits. It’s a perfect solution for those seeking a well-rounded, powerful treatment for a glowing, healthy complexion.
Method of Application Apply a thin layer of serum to clean skin 2x per day before your hydrating serum phase and before any oils or creams.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Pumpkin Fruit Infusion hydrating, natural, gentle exfoliant, hydrating Colloidal Gold high purity gold 0.9999. (Beyond 4 nines is meaningless), smallest gold nanoparticles whose diameter typically measure3.2 nm, made using the highest purity, sterile reagent grade deionized water, concentration: 20 ppm (minimum) of gold particles. Does not contain gold ions, highest particle surface area of any colloidal gold product available, skin regenerative properties, stabilizes collagen synthesis Skin White BLE Inhibits skin cells to produce melanin pigments by inhibiting the tyrosinase activity by reducing melanin biosynthesis effectively lightens age spots & dark skin areas, very popular in Asian countries to depigment the skin. Quinoa Protein(hydrolyzed) repairs damage and forms a protective barrier on the skin to prevent the environmental stresses from damaging the skin. Binds moisture and provides nutrients for the skin. Panthenol-D vitamin B-5, gives a slip to formula Pumpkin Seed Extract healing, nourishing, fights wrinkles, excellent for mature skin Dipotassium Glycyrrhizate(Licorice Root Extract) lightens skin, brightens skin, inhibits tyrosinase very effectively Tyrosinase is an enzyme which allows the skin to produce melanin, darkening of the epidermis Hyaluronic Acid hydrates, holds up to 1,000 times its weight in water Cosmocil CQ(Polyaminopropyl Biguanide) an effective non-formaldehyde, non-paraben preservative Benzylalcohol-DHA (eco-certified preservative)an effective non-formaldehyde, non-paraben preservative
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
N
Nicole Kruszka
Rejuvenated :)
Makes my skin feel so rejuvenated and smells AMAZING!
Nicole,
This is ExAcTLy what we were striving for. Thank you for letting us and other customers know about your success
and that you smell nice as well ( ͜ʖ)
P
Ping Ping
Hydrating and Brightening serum
I love this serum. It hydrates and brighten my skin after application. I was surprised that my skin was hydrated and brightened after first use. Though I don’t use daily, it always brighten my skin after application. It is my go to serum for hydration. I love Garden of wisdom products.
The one ounce bottle with the dropper was a convenient way to refill my bottle with the pump top
The one ounce bottle with the dropper was a convenient way to refill my bottle with the pump top. Absolutely love what this has been doing for my skin.
Bakuchiol (Sytenol®A) Botanic Facial Oil Booster
Karen Nagamoto
So far my skin likes this after spritzing with hydrosol. Then I mix a little with sweet almond oil to help seal it in. It doesn't clog my pores or make me break out like other products. Thank you!
I just tried the Pomegranate Super Fruit Hydrating Mist. Great scent. Great hydration for use throughout the day.
Super Fruit Hydrating Mist
Andrea Shapiro
Love how gentle it is on my sensitive skin
I've been using this cleanser for several months. Love how gentle it is on my sensitive skin.
Soothing Cleansing Gel 100% Soap Free
Matt Staton
I love this serum so much
I love this serum so much. I have sensitive skin, and use this once a week so it lasts a while, and it makes such a big difference. Smooths lines, cleans pores, and evens skin tone.
Mandelic Acid 5% Serum
Kim
Unclogs pores and smooths bumps
This product has unclogged my pores and smoothed the bumps on my cheeks. I have very sensitive skin and this did not irritate my face. It does not work overnight, you need to stick with it for a while but it worked for me!
Azelaic Acid 8% Serum
Kim
My skin's texture and firmness have improved
I have noticed that my skin's texture and firmness have improved since I have been using this product. The fine lines seem a little smoother and it does not irritate my skin.
Eternal Youth Elixir - Rejuvenation Formula
Lmuir
Superb for Soothing Sunburns
Love this. So simple but effective. I use it daily on my face as it soothes my sensitive skin. Whenever anyone in our family has had too much sun or a sunburn, we use this - it's incredibly soothing and hydrating. Even my picky kiddos happily put it on sun-parched skin.
Aloe Vera Inner Fillet Gel
Natali Hartley
Perfection :)
Love this product!! Especially during summer my skin just thrives with this! Not too thick or rich but leaves my skin happy and moisturized.
Wickedly Rich McDreamy Cream
Magdalena Manion
Work horse in my skin care routine
Work horse in my skin care routine. Have used for years. I spray a few sprays after cleansing on my face, neck, and chest, then use the extra moisture it provides to spread my serum. Resets the ph of my skin, makes everything feel more comfortable, and cost effective. Love it.
Perfect for hot summer days when you have to wash your hair almost every day
Perfect for hot summer days when you have to wash your hair almost every day. Gentle and clean. Makes hair feel so soft.
*ੈ✩༺Hello༻*ੈ✩
This is exactly what we hoped our unscented Locks of Lovely Shampoo would work for: gentle enough for those hot summer days when washing your hair becomes an almost-daily necessity! We’re especially happy to hear that it leaves your hair feeling so soft without relying on added fragrance.
Thank you for taking the time to share this!
Your GoW Family ❤️
I like this stuff! My blemishes are usually just tiny irritated white heads or bumps with nothing in them. If I put this on at night, things are much calmer in the morning. It even seems to have a minimizing effect on the few deep painful cystic guys I get, so they end up fading away rather than coming to the surface full of rage. And so far I haven't had any irritation (and I have very sensitive skin). I put this on after my last oil stage, after things have dried down a bit. I feel like that works best since I use it as a spot treatment, and putting it on under other stuff seems like it would just spread it around.
Caroline ˗ˏˋ ♡ ˎˊ˗
“Coming to the surface full of rage” may be the best blemish description we have ever read 😂
We’re so happy the Sulfur Clearing Serum is helping those emerging bumps look calmer by morning, including the deeper, particularly stubborn ones. Sulfur can be a bit much for some sensitive skin, so we’re also glad you’ve found a careful spot-application method that works beautifully for yours.
Thankyou 🫶❤️ for such a thoughtful and wonderfully descriptive review!
Your GoW Crew
M
Honey Comb Hyaluronic Acid Serum (Leucidal) Marian Jamieson
This is the best one!
This is the best one! My skin is sensitive to unusual things and the leucidal hyaluronic acid serums don't give me any issue. I prefer the honey to the regular because it helps my acne. I had to order the regular/pure HA serum last time and I definitely noticed breakouts lasting longer. Honey comb is the way to go!
This is such helpful feedback, Marian! Thank you 💕
Skin can be extraordinarily particular, and sometimes two very similar formulas behave quite differently. The honeycomb version combines the hydration of hyaluronic acid with honey’s naturally humectant and skin-comforting qualities, so it makes perfect sense that your skin has a definite favorite.
We’re delighted you found the one that keeps your sensitive skin happy and those stubborn blemishes from lingering!
Your GoW Family ˗ˏˋ ♡ ˎˊ˗
Gentle, non irritating niacinimide serum. Another wonderful light and layerable product from GoW. I like how this serum plays well with my other products and it’s not sticky. This has been very helpful for my stepson’s oily teenage skin as well. Thank you!
Thank you 💕 Amber.
We’re especially happy to hear that one serum is working so nicely for two very different skin needs! Niacinamide can be remarkably useful for helping skin look more balanced, but a formula still needs to be comfortable enough to use consistently. Light, layerable and not sticky is exactly what we wanted this serum to be.
Thank you for sharing it with your stepson and for telling us how it’s working for both of you, Amber!
Markey 🌸🌸🌸
The perfect cleanser with no harsh ingredients. I have been using this cleanser for years and it is the best!
Hearing that our Creamy Cleanser has cared for your skin for years is simply wonderful. We formulated it to cleanse gently while leaving the skin feeling soft and comfortable, rather than tight or stripped. Thank you for making it such a lasting part of your routine!
Markey and the GoW Crew (´。• ◡ •。`) ♡