Our Pumpkin Brightening and Hydrating Serum is an advanced skincare product that perfectly fuses nature’s finest ingredients and cutting-edge science, crafted to deliver deep nourishment, hydration, and radiance. At the formula's core is Pumpkin Fruit Infusioncontains vitamins and enzymes that gently exfoliate and rejuvenate the skin, promoting cell turnover and revealing a brighter, youthful complexion. Pumpkin Seed Extract complements this by delivering rich essential fatty acids and antioxidants that help repair and protect the skin from environmental stressors, making it especially beneficial for tired or aging skin. Colloidal Gold elevates the formula with its luxurious anti-aging benefits, helping to reduce inflammation, promote collagen production, and enhance skin firmness. Skin White BLE, a plant-based brightening agent, evens out skin tone by reducing the appearance of dark spots and hyperpigmentation, leaving the complexion more radiant and uniform. Quinoa Proteinstrengthens the skin’s natural barrier, ensuring moisture retention and improving elasticity while Panthenol-D(Pro-Vitamin B5) deeply hydrates and soothes, enhancing skin softness and reducing irritation. Hyaluronic Acid, a humectant, and hydrator, plumps the skin from within, delivering multi-level moisture that leaves it dewy and revitalized. The product also features Dipotassium Glycyrrhizate is an anti-inflammatory extract from licorice root that calms sensitive skin, reduces redness, and supports skin healing.
With this potent blend, the skincare product provides everything from intense hydration and brightening effects to soothing relief and anti-aging benefits. It’s a perfect solution for those seeking a well-rounded, powerful treatment for a glowing, healthy complexion.
Method of Application Apply a thin layer of serum to clean skin 2x per day before your hydrating serum phase and before any oils or creams.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Shipping Transit Note: Some customers have asked whether products can be affected by time in transit, especially during warmer months. Our products are formulated and preserved to remain stable during normal shipping times and should not spoil simply from being in transit.
That said, if you are concerned about heat exposure, you are welcome to add an ice pack to your order for extra peace of mind. Click here to add an ice pack.
Pumpkin Fruit Infusion hydrating, natural, gentle exfoliant, hydrating Colloidal Gold high purity gold 0.9999. (Beyond 4 nines is meaningless), smallest gold nanoparticles whose diameter typically measure3.2 nm, made using the highest purity, sterile reagent grade deionized water, concentration: 20 ppm (minimum) of gold particles. Does not contain gold ions, highest particle surface area of any colloidal gold product available, skin regenerative properties, stabilizes collagen synthesis Skin White BLE Inhibits skin cells to produce melanin pigments by inhibiting the tyrosinase activity by reducing melanin biosynthesis effectively lightens age spots & dark skin areas, very popular in Asian countries to depigment the skin. Quinoa Protein(hydrolyzed) repairs damage and forms a protective barrier on the skin to prevent the environmental stresses from damaging the skin. Binds moisture and provides nutrients for the skin. Panthenol-D vitamin B-5, gives a slip to formula Pumpkin Seed Extract healing, nourishing, fights wrinkles, excellent for mature skin Dipotassium Glycyrrhizate(Licorice Root Extract) lightens skin, brightens skin, inhibits tyrosinase very effectively Tyrosinase is an enzyme which allows the skin to produce melanin, darkening of the epidermis Hyaluronic Acid hydrates, holds up to 1,000 times its weight in water Cosmocil CQ(Polyaminopropyl Biguanide) an effective non-formaldehyde, non-paraben preservative Benzylalcohol-DHA (eco-certified preservative)an effective non-formaldehyde, non-paraben preservative
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
N
Nicole Kruszka
Rejuvenated :)
Makes my skin feel so rejuvenated and smells AMAZING!
Nicole,
This is ExAcTLy what we were striving for. Thank you for letting us and other customers know about your success
and that you smell nice as well ( ͜ʖ)
P
Ping Ping
Hydrating and Brightening serum
I love this serum. It hydrates and brighten my skin after application. I was surprised that my skin was hydrated and brightened after first use. Though I don’t use daily, it always brighten my skin after application. It is my go to serum for hydration. I love Garden of wisdom products.
I love this stuff. It's got so many great moisturizing ingredients. I even love the herbal color :) I do a pump of this plus a pump of the decadent oat enriched emulsion plus 4-5 drops of squalane oil as my moisturizer twice a day and my skin feels calm and hydrated.
Calming Moisture Serum
Cynthia Wells
I am in love with this product
I am in love with this product. I use after cleansing on a cotton pad then spray my skin. I mix my serums in the palm of my hand along with my Calming oils and a sprits of this and am ready to go.You can’t go wrong with this product
Calm and Hydrate Mist
Cynthia Wells
Gentle and cleans without drying out the skin
Gentle and cleans without drying out the skin.Safe for sensitive skin.
Soothing Cleansing Gel 100% Soap Free
Cynthia Wells
Calming as a part of the Rosacea 5piece kit These products keep my skin under control
Calming as a part of the Rosacea 5piece kit These products keep my skin under control. Love them
Oat Enriched Facial Serum
Cynthia Wells
Iwas always afraid my skin couldn’t tolerate an oil product but it loves it
Iwas always afraid my skin couldn’t tolerate an oil product but it loves it. I have Rosacea and it keeps it calm.
Calm and Soothe Oil Blend(s)
Aminah
Wound Healing Oil
I have a scar that is a year old. After using a silicone scar cream for a whole year, it was still burning, itchy, raised and red. I started applying Wound Healing Oil twice a day. Within a few days, the itching and burning was under control. It's been 5 months now and the redness has subsided and the scar is starting to flatten. It's a slow process, but it's working.
Wound Healing Oil
Andy K.
Sweet & refreshing
I love misting this on my skin before applying lotion! It makes the lotion glide so smoothly and has such a pleasant smell.
Mullein Leaf Hydrosol Organic
Andy K.
Perfection in a jar
This stuff gives me the type of glow I thought could only be achieved at a day spa. It smells lovely and feels even better. It was slightly tingly the first 2-3 applications (not uncomfortable, just enough that you feel like it's really putting in work), and now it just feels immediately refreshing when applied. Great texture, too--sticky enough to stay put but not enough to feel immobilizing. I'm going to keep a jar of this in stock until they stop making it!
Majik Hydrating Soothing Mask for Sensitive Skin
Aminah
I use the Eyelash Peptide Serum on my lashes and brows
I use the Eyelash Peptide Serum on my lashes and brows. My lashes have grown in thicker and longer. I'm most impressed with the results on my brows! They are starting to regrow in spots that were bare for years.
Eyelash Peptide Serum
Cynthia Wells
No breakouts!
I love this product Use it every day. I have Rosacea and it doesn’t break my face out
I love this stuff. It's got so many great moisturizing ingredients. I even love the herbal color :) I do a pump of this plus a pump of the decadent oat enriched emulsion plus 4-5 drops of squalane oil as my moisturizer twice a day and my skin feels calm and hydrated.
Hi Caroline ˚⊱🪷⊰˚
Thank you for sharing your lovely little skincare blend! We’re so happy the Calming Moisture Serum, Decadent Oat Enriched Emulsion, and squalane are helping your skin feel calm and hydrated. And we love that you appreciate the herbal color, too! 🙂
Thank you for making us part of your daily routine.
Your GoW Tean ᵗʰᵃᶰᵏᵧₒᵤ! ✌︎㋡
I haven’t really noticed any changes but it hasn’t made my nails worse
Thank you for trying it and sharing your honest experience. We understand it’s disappointing when you haven’t noticed a change. In my own experience, it helped my nails, and my ridges became less noticeable too, though everyone’s results can be different. How long have you been using it? 💚 Markey
I am in love with this product. I use after cleansing on a cotton pad then spray my skin. I mix my serums in the palm of my hand along with my Calming oils and a sprits of this and am ready to go.You can’t go wrong with this product
Hi Cynthia! We 💚 hearing how you’ve made our Calm and Hydrate Mist part of your routine. That little spritz sounds like it belongs right alongside your favorite serums and calming oils! Thank you for sharing your ritual and your enthusiasm with us.
Markey 🌼🌼🌼
Gentle and cleans without drying out the skin.Safe for sensitive skin.
Gentle cleansing without that tight, dry feeling is exactly what we hope for! We’re so happy our Soothing Cleansing Gel has been a good fit for your sensitive skin. Thank you for sharing your experience with us!
Markey 🌼🌼🌼
Calming as a part of the Rosacea 5piece kit These products keep my skin under control
Calming as a part of the Rosacea 5piece kit These products keep my skin under control. Love them
Hi Cynthia! It’s lovely to hear that our Oat Enriched Facial Serum and the rest of the kit are helping your skin feel calmer. Thanks for taking the time to share your experience with each product. It means so much to our little team!
Markey 🌼🌼🌼