A powerful synergistic combination of GABA and Argireline peptides, this serum will help with wrinkles, lines and tightening skin.
Method of Application Apply directly to dry skin after cleansing and toning. This is a water-based serum, so it would go underneath any oils or creams. For best results use 2 x per day.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Shipping Transit Note: Some customers have asked whether products can be affected by time in transit, especially during warmer months. Our products are formulated and preserved to remain stable during normal shipping times and should not spoil simply from being in transit.
That said, if you are concerned about heat exposure, you are welcome to add an ice pack to your order for extra peace of mind. Click here to add an ice pack.
Spring Water hydrating
Acetyl Hexapeptide-3(Argireline) has been found to reduce the degree and severity of existing wrinkles and fine lines around the eyes and forehead
I have tried so many products from GOW now and although I have my absolute favorites that I continue to go back to, I haven’t been disappointed by a single one. I think I want this one in my permanent collection. I’ve only been using it for a few weeks and I have noticed a difference in my forehead and crows feet- nothing dramatic but I can tell they look softer. I tend to have a reaction (little bumps usually) when I’ve used other firming/wrinkle products from ‘high end’ brands, I’m guessing from harsh preservatives or fragrances but have never had any issues with GOW. I feel like the education of the ingredients is so important for addressing your needs to actually see results. I love these products so much, especially the serums.
C.T. - what a beautiful and kind thought to share!
We genuinely work hard to keep our formulas clean, healthy and with a good price point.
Thank you so much for taking the time to share this! We're incredibly grateful for your support and so happy to hear that our products have not only earned a place in your routine but are also making a real difference for your skin. It means so much to all of us that you feel safe and confident using them, especially after past reactions with other brands.
We put so much care into our formulations and ingredient transparency, so hearing that the education around them resonates with you is just the icing on the cake. Thank you again for your trust, it’s an honor to be part of your skincare journey!
Markey, Jen and their amazing team of women!
I love this stuff. It's got so many great moisturizing ingredients. I even love the herbal color :) I do a pump of this plus a pump of the decadent oat enriched emulsion plus 4-5 drops of squalane oil as my moisturizer twice a day and my skin feels calm and hydrated.
Calming Moisture Serum
Cynthia Wells
I am in love with this product
I am in love with this product. I use after cleansing on a cotton pad then spray my skin. I mix my serums in the palm of my hand along with my Calming oils and a sprits of this and am ready to go.You can’t go wrong with this product
Calm and Hydrate Mist
Cynthia Wells
Gentle and cleans without drying out the skin
Gentle and cleans without drying out the skin.Safe for sensitive skin.
Soothing Cleansing Gel 100% Soap Free
Cynthia Wells
Calming as a part of the Rosacea 5piece kit These products keep my skin under control
Calming as a part of the Rosacea 5piece kit These products keep my skin under control. Love them
Oat Enriched Facial Serum
Cynthia Wells
Iwas always afraid my skin couldn’t tolerate an oil product but it loves it
Iwas always afraid my skin couldn’t tolerate an oil product but it loves it. I have Rosacea and it keeps it calm.
Calm and Soothe Oil Blend(s)
Aminah
Wound Healing Oil
I have a scar that is a year old. After using a silicone scar cream for a whole year, it was still burning, itchy, raised and red. I started applying Wound Healing Oil twice a day. Within a few days, the itching and burning was under control. It's been 5 months now and the redness has subsided and the scar is starting to flatten. It's a slow process, but it's working.
Wound Healing Oil
Andy K.
Sweet & refreshing
I love misting this on my skin before applying lotion! It makes the lotion glide so smoothly and has such a pleasant smell.
Mullein Leaf Hydrosol Organic
Andy K.
Perfection in a jar
This stuff gives me the type of glow I thought could only be achieved at a day spa. It smells lovely and feels even better. It was slightly tingly the first 2-3 applications (not uncomfortable, just enough that you feel like it's really putting in work), and now it just feels immediately refreshing when applied. Great texture, too--sticky enough to stay put but not enough to feel immobilizing. I'm going to keep a jar of this in stock until they stop making it!
Majik Hydrating Soothing Mask for Sensitive Skin
Aminah
I use the Eyelash Peptide Serum on my lashes and brows
I use the Eyelash Peptide Serum on my lashes and brows. My lashes have grown in thicker and longer. I'm most impressed with the results on my brows! They are starting to regrow in spots that were bare for years.
Eyelash Peptide Serum
Cynthia Wells
No breakouts!
I love this product Use it every day. I have Rosacea and it doesn’t break my face out
I love this stuff. It's got so many great moisturizing ingredients. I even love the herbal color :) I do a pump of this plus a pump of the decadent oat enriched emulsion plus 4-5 drops of squalane oil as my moisturizer twice a day and my skin feels calm and hydrated.
Hi Caroline ˚⊱🪷⊰˚
Thank you for sharing your lovely little skincare blend! We’re so happy the Calming Moisture Serum, Decadent Oat Enriched Emulsion, and squalane are helping your skin feel calm and hydrated. And we love that you appreciate the herbal color, too! 🙂
Thank you for making us part of your daily routine.
Your GoW Tean ᵗʰᵃᶰᵏᵧₒᵤ! ✌︎㋡
I haven’t really noticed any changes but it hasn’t made my nails worse
Thank you for trying it and sharing your honest experience. We understand it’s disappointing when you haven’t noticed a change. In my own experience, it helped my nails, and my ridges became less noticeable too, though everyone’s results can be different. How long have you been using it? 💚 Markey
I am in love with this product. I use after cleansing on a cotton pad then spray my skin. I mix my serums in the palm of my hand along with my Calming oils and a sprits of this and am ready to go.You can’t go wrong with this product
Hi Cynthia! We 💚 hearing how you’ve made our Calm and Hydrate Mist part of your routine. That little spritz sounds like it belongs right alongside your favorite serums and calming oils! Thank you for sharing your ritual and your enthusiasm with us.
Markey 🌼🌼🌼
Gentle and cleans without drying out the skin.Safe for sensitive skin.
Gentle cleansing without that tight, dry feeling is exactly what we hope for! We’re so happy our Soothing Cleansing Gel has been a good fit for your sensitive skin. Thank you for sharing your experience with us!
Markey 🌼🌼🌼
Calming as a part of the Rosacea 5piece kit These products keep my skin under control
Calming as a part of the Rosacea 5piece kit These products keep my skin under control. Love them
Hi Cynthia! It’s lovely to hear that our Oat Enriched Facial Serum and the rest of the kit are helping your skin feel calmer. Thanks for taking the time to share your experience with each product. It means so much to our little team!
Markey 🌼🌼🌼