A powerful synergistic combination of GABA and Argireline peptides, this serum will help with wrinkles, lines and tightening skin.
Method of Application Apply directly to dry skin after cleansing and toning. This is a water-based serum, so it would go underneath any oils or creams. For best results use 2 x per day.
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
I have tried so many products from GOW now and although I have my absolute favorites that I continue to go back to, I haven’t been disappointed by a single one. I think I want this one in my permanent collection. I’ve only been using it for a few weeks and I have noticed a difference in my forehead and crows feet- nothing dramatic but I can tell they look softer. I tend to have a reaction (little bumps usually) when I’ve used other firming/wrinkle products from ‘high end’ brands, I’m guessing from harsh preservatives or fragrances but have never had any issues with GOW. I feel like the education of the ingredients is so important for addressing your needs to actually see results. I love these products so much, especially the serums.
C.T. - what a beautiful and kind thought to share!
We genuinely work hard to keep our formulas clean, healthy and with a good price point.
Thank you so much for taking the time to share this! We're incredibly grateful for your support and so happy to hear that our products have not only earned a place in your routine but are also making a real difference for your skin. It means so much to all of us that you feel safe and confident using them, especially after past reactions with other brands.
We put so much care into our formulations and ingredient transparency, so hearing that the education around them resonates with you is just the icing on the cake. Thank you again for your trust, it’s an honor to be part of your skincare journey!
Markey, Jen and their amazing team of women!