Garden of Wisdom's Beautiful Eyes Serum Beautifye™ protects, strengthens, and improves the thin, tender skin around the eye. This works by consolidating the fragile microvascular network and stimulating the detoxifying system, reducing capillary leakage and the dark, uneven coloration and appearance of fatigue. Beautifye™ diminishes puffiness, fades away dark circles, reduces crow’s feet wrinkles, and can dramatically lift the upper eyelid. For the first time in the cosmetics industry, Beautifye™, an active ingredient, demonstrates a lifting action on sagging upper eyelids. Beautifye™ offers a gentle alternative to invasive surgery (blepharoplasty).
Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Spring Water hydrating Beautifeye™ (Glycerin – Albizia Julibrissin Bark Extract & Darutoside [from Siegesbeckia orientalis]) is the first active ingredient of its kind demonstrated to have a lifting action on the sagging upper eyelid. With blepharoplasty, the surgical excision of the eyelid skin, being the most common and sought-after plastic surgery procedure, Beautifeye™, a non-invasive alternative, will certainly fulfill the desires and expectations of many women (and men) worldwide! Clinical studies have demonstrated the positive effects of Beautifeye™ on the drooping orbital surface and the fold height, which have been reduced respectively by up to 61% and 91% after 2 months of treatment. In addition to this breakthrough action, Beautifeye™ visibly smooths crow’s-feet wrinkles, decreasing their volume (up to -34%) and depth (up to -33%); and fades dark circles, lessening the intensity of red (up to -32%) and blue (up to -30%) coloration, a consumer study carried out on 105 volunteers, demonstrated that Beautifeye™, in only 7 days, was able to positively influence the way volunteers perceive the features of their face. In the blink of an eye, Beautifeye™ rejuvenates the eyes. Liposomes (soy-based) penetration enhancer, hydrates Royal Jelly helps hold hydration in the skin, anti-bacterial, healing, plumping AllTrans Resveratrol's antioxidant strength of 1% resveratrol was compared to 1% Idebenone. Idebenone is a powerful pharmaceutical antioxidant. Its benefits include shielding the skin from environmental damage, improving the appearance of fine lines and wrinkles, reducing dryness, and smoothing skin texture. The study's results revealed that resveratrol had a 17-fold greater anti-oxidant capacity than idebenone! Resveratrol can also form soluble, complex molecules with certain metal ions, inactivating the ions so they cannot produce free radical formation. This action, in combination with its powerful anti-oxidant capability, makes resveratrol highly effective in combating the damaging effect of free radicals that lead to skin aging. Resveratrol is also reported to stimulate healthy cell proliferation and collagen synthesis by protecting the dermal matrix from harmful enzymes and improving the function of fibroblasts that create healthy collagen. L-Proline
wound healing, anti-allergen Leucidal SF is a probiotic-based preservative created by the fermentation of Lactobacillus in a defined growth medium. Xanthan Gum natural thickener Hyaluronic Acid(very little used as a binder)
This serum is amazing!! I cannot stress enough how I've truly tried so many different products on my face, and GoW is the only company that has me returning every time wondering why I tried anything else. This eye serum is exceptional. It is not tacky - dried clear - and totally refreshes my eyes in a way no other serum has even come close to. I've used it for a few years now and cannot go without it.
Gianna,
This is my favorite eye product (Beautiful Eyes Serum w/ReguAge). When I apply this to my upper orbital bone (eye) and gently press and push up while holding for several seconds, majikal things happen. This is assuming
you have developed hooded upper eyelids. If not, preemptive strike.
Your GoW Team wishes you the very best in your incredible skincare journey
A
Alyssa
Beautiful Eyes Indeed
The skin around my eyes look and feel tighter and firmer!
Alyssa,
Thank you for taking the time to write a review.
This product is rapidly becoming a top seller. It really works!
It surely does tighten, firm and hydrate the eye area.
Your GOW Team
A
Alyssa
Perfect Hydration 👌 5 Stars 🌟
Feels nourishing while being super lightweight. I love that it contains very little hyaluronic acid and that it isn't a low molecular weight (LMW) form because my skin can't tolerate these variations like sodium hyaluronate. So glad that more information is being shared about the contraindications of LMW hyaluronic acid, especially for folks with autoimmune mischief. My reaction seems to be an allergic one rather than autoimmune. In any regard, I love this eye serum.
Alyssa,
Thank you so much for taking the time to share your experience with our Beautiful Eyes Serum ! We're so happy to hear that you find it nourishing yet lightweight, and we're glad it works well for your skin.
Your insights about hyaluronic acid and its different forms are invaluable, especially as we strive to raise awareness about the needs of those with varying skin sensitivities. We appreciate your thoughtful feedback and are always ecstatic when our product(s) meet a customer's needs.
If you have any further comments or questions, please feel free to reach out. We're here to help!
Warmest regards,
Your GOW team 😀 😀 😀
D
Danielle
Works!
I’m actually shocked by how well this product works! At 34 years old my crow’s feet are starting to look fairly deep and my eyelids are drooping a bit. I’ve been using this product for only two weeks and have already seen improvements in both areas. I’m seriously amazed. I’ll never be without it.
Danielle,
Thank you so much for your glowing feedback! We’re overjoyed to hear that our product is already making a visible difference for you. Seeing improvements in just two weeks is such an exciting testament to its effectiveness, and we're honored to be a part of your skincare routine. I love, love, love this product as well (Markey).
It’s incredibly rewarding to know that it’s addressing concerns like crow’s feet and drooping eyelids, and we’re so happy it has earned a permanent spot in your lineup. Your amazement and enthusiasm mean the world to us, and we’re committed to continuing to deliver products that meet and exceed your expectations.
Thank you for trusting us with your skincare needs. Your kind words are truly inspiring! If you ever have questions or need further recommendations, we’re here to help.
Markey
V
Valerie
Amazing eye serum!
I am over 50 and have started to have drooping eye lids and its is horrible. This serum is definitely helping. I use it every morning and evening. There aren’t too many eye serums that have clean ingredients and address sagging. This is one!
Valerie,
Thank you for such an amazing review. We appreciate this so much!
Also, thank you for noticing the list of ingredients as being clean without fillers.
Your GOW crew ;-)
I am noticing a firmer look since I started using this serum.
Cynthia, this is fantastic news! Thank you for sharing your exxperience.
This Progeline Serum has always been one of our best sellers so you choose well.
Markey
I've been using Clear, Brighten, and Prevent Serum for at least a year, and it has made a significant difference. My redness and acne have decreased, and when I do develop a pimple, it clears up faster. My pores seem smaller, and my acne scars are lighter. I can't say it was this product alone that did the trick, but I've been on a long skin care journey, and this has become one of my absolute favorites.
Marlene
Thank you for taking the time to share your experience with our Clear, Brighten, and Prevent Serum. We are delighted to hear that it has become one of your absolute favorites and has made a significant difference in your skin.This just so happens to be one of my favorites s well.
Our team is dedicated to providing effective and high-quality products, and we are excited that you have seen a decrease in redness and acne, as well as faster healing time for pimples and improved pore appearance.
We understand that skincare is a journey, and we are honored to be a part of yours. Thank you for choosing our serum to be a part of your routine. We appreciate your support and look forward to continuing to exceed your expectations.
I love the high quality of GOW’s Argan oil. It’s so great to have a place to shop where I know I’m getting the best quality of ingredients every time.
Margie, thank you for your review.This is an oil we directly import from Morrocco ourseelves so there is
no middle man/woman/child. ;-) It is very nice to be able to have this confidence in our supplier.
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
Revival is exactly the right name! I actually use this on my entire body in between the days that I use the Bakuchiol body oil. My skin is sagging getting creepy and as I get older and I really believe this combination is working to help reduce it.
This magical potion also happens to make an incredible hair cream for my curly hair. My hair has never been this healthy! I use the lovely locks shampoo, no conditioner, and then the coconut revival cream as a leave-in conditioner/hair cream.
Margie
Thank you for your amazing review! We are so happy to hear that our Majik Coconut Revival Cream is truly living up to its name for you. It's great to know that it's not just for your face, but for your entire body as well. We're thrilled to hear that it's helping with skin sagging and aging. And we love that it's also working wonders on your curly hair! We never thought about this being used as a conditioner BUT the ingredients to lend it being a positive choice ♡
Thank you for sharing your positive experience with us.
We will always appreciate your support. Keep on glowing!
This cream is so healing to my skin. I have a sensitivity to citrus products and get a terrible rash and my face will itch. This is the only product that calms my skin.I apply this and within a few hours the rash has diminished and the itchiness is gone. The Calendula Blossom Cream has saved my skin.
Calendula Blossom Cream
Anonymous
Love it!
I love this product & so does my skin! For me, that is a huge blessing.
Revitalize Your Skin Serum w/Neurophroline
Cynthia Wells
Keeps my skin from getting dry
Keeps my skin from getting dry. Love it!
After Bath Body Conditioning Oil
M W
Magic in a bottle!
This product has become a required staple in my skincare routine. I use it everyday on my very sensitive skin that is prone to redness and dryness. Not only is it extremely calming and soothing, but it also makes my skin look more plump and moisturized. I never want to be without this product; it has shot to the top of my "best skincare products of all time" list, next to the gentle cleansing gel. I highly recommend trying this if you have sensitive or aging skin that needs a boost of rejuvenation.
Repair and Recovery Facial Mist – Botanical Relief for Stressed, Sensitive Skin
Amanda
Great to have on hand if you use a lot of actives!
Sometimes, you just need a great soothing moisturizer, and this one is my new favorite! I recently graduated from using retinol to tretinoin and whoaaaaa boy. All my other creams had actives that were only making the tret burn worse. This was perfect for helping soothe my skin, and now I use it to buffer the tret!
Classic Chamomile Face Cream with Emu Oil
Cheryl Linville
Great have used it for years and the only products I use
Great have used it for years and the only products I use. I have had Doctors even compliment my skin
Aging with Wisdom Conditioning Oil Blend
Anonymous
Calming and refreshing
Calming and refreshing. I love spritzing this hydrosol after my cleansing routine or midday. My skin loves both this and the rose hydrosol. The scents are also very lovely.
Cornflower Hydrosol Organic
Elayne Keith Feller
My Favorite!
I love this ReNew Cream!
It has been my favorite go to for years. It is one of the few products that doesn't irritate my skin. It hydrates and makes my skin feel so much better. I can't wait for it to be in stock again!
Thank you to all of the amazing people at GOW!
ReNew Cream with Renovage
Anne G.
Lavender Spritz
I adore a good lavender scented product! A natural botanical even more! I use this spritzer as a bottom layer to smooth and evenly distribute some of my other outstanding GOW products. It’s a great starter and makes me smile in the mornings.
Lavender Blossom Hydrosol Organic
Nicole Kruszka
Love everything!
Every single product is top tier with clean ingredients! Definitely my favorite skincare company right now!