Shelf Life and Storage Information for Our Products and Ingredients
Finished Products - generally don't need to be refrigerated as they are preserved, but you can refrigerate them to extend their shelf life. The shelf life for most products is 9-12 months. Vitamin C Serum(s) and VitaResurface products should continually be refrigerated to extend their shelf life. Sample Sizes - do have a shorter shelf life (generally 3-6 months), and items in jars can dry up quicker than this if the lid is not tightened well enough (Vitamin C Serums - use within 90 days).
Please Keep Your Products Out of Humidity, Heat, Direct Light and in a Dark Cabinet When Possible
Exfoliating Acid - products have a shelf life of 9-12 months. The only things we don't suggest refrigerating are the Mandelic Acid Serums or Salicylic Acid Serums, as they can crystallize in the refrigerator. If this happens, you can set the product into a hot water bath to see if the crystals will dissolve.
Additional Items That Require Refrigeration and/or Kept in the Dark
Hydrosols and Distillates - remove 1 ounce of hydrosol and add it to a separate, sterilized spray bottle and spritzer. Keep the larger bottle in the refrigerator. Carrier and Exotic Oils - generally refrigerate all carrier oils, although some very rich oils will solidify. This is fine. All you have to do is take the oil out, warm it up at room temperature, and it should liquefy. If not, set the bottle in a hot water bath and occasionally shake the bottle, which will hopefully turn into a liquid. Some oils, like coconut cream and jojoba oil, have a super long shelf life.
Refrigeration of The Following Ingredients is Not Necessary, But it Won't hurt
Essential Oils - essential oils are best stored in a cool, dark place. Co2 Extracts - these should continually be refrigerated. Butters - we suggest refrigerating our "skincare" butters. You can remove what you need and keep the rest in the fridge. Clays - keep in a dry, dark place. Shelf life is at least 2 years. Herbs All herbs <i>(whole or ground)</i> should be kept in a dark, cool, and dry location. Herbal (liquid) Extracts are created using grain alcohol. The alcohol pulls the constituents (properties) from each herb, root, trunk, leaf, and flower. They have a shelf life of 3-5 years. They can be stored in the refrigerator or a dark, dry place. Other Raw Ingredients - such as Sodium PCA, Honeyquat, Oat Beta Glucan, etc., will all have different shelf lives.
Black Garlic Fermentation (more bio-available to the skin) Don't shy away from topical garlic if you are opposed to eating it anti-bacterial, anti-fungal, anti-viral, anti-inflammatory, antibiotic
Coffee Fruit Extract high in anti-oxidants, excellent for reducing redness in the skin
Ecogel natural thickener
Resveratrol resveratrol functions [in plants] as a phytoalexin, a substance produced by plants that can inhibit the growth of infecting fungi or other pathogens. As a 'nutraceutical', Resveratrol [which offers the dark brown look to this serum], presents itself with antiviral, antioxidant, anti-inflammatory, and neuroprotective activities which fight the degradation of cell functioning to fight the free-radicals
Please I beg that this product never be discontinued. I have been using this alongside some other products from GOW when multiple breakouts began popping up on my face & this has literally been the counterattack & it has also decreased the duration of the breakout from lingering.
Thank you so much for your kind words about our Pre-Emptive Strike Skin Protectant! We are thrilled to hear that it has been a serious skin savior for you in combating breakouts. We understand how frustrating and lingering acne can be, so we are happy to hear that our product has been able to decrease the duration of your breakouts. Rest assured, we have no plans of discontinuing this popular product. Thank you for choosing GOW as part of your skin care routine and we hope to continue providing you with great results.
M
MW
Anti-inflammation & blemish secret weapon
When I ordered this I was nervous about the possibility of it having a very strong odor, but it really doesn't. The scent is mild and it fades quickly. I will be ordering a large bottle now, as it really does keep blemishes at bay and it also reduces inflammation of any current breakout. I find it to be mildly hydrating but I also have dry skin. It is perfect layered over a hydrating mist and my emu oil.
Thank you so much for your review! We're glad you are loving this!
Z
Zosha
Can't go without it
Another reviewer called this an anytime product- I definitely agree. While I often apply it to my full face in the morning under sunscreen, it's also great to have on hand when you notice a lurking blemish or irritated spot in the middle of the day. It glides on smooth, dries down satiny with no residual stickiness, and plays nicely with all of my other skincare and makeup products. This is particularly great for that itchy-swollen feeling hormonal breakouts can have as it's really effective at soothing the irritation. Aside from breakouts, I've used a bit on rosacea flares to great effect. Definitely a workhorse product for me.
So glad you are liking this product!
H
Hunter
Amazing
I got the .25oz size of this to try it out. It's a weird little product. I couldn't figure out when to use it - morning or night, with other serums or on its own, after a mask?? The answer is "anytime", because it's truly fantastic. I keep finding myself reaching for it when my skin is being a little problematic. I have a tendency for acne and clogged pores, and while this doesn't seem to be clearing what's there (maybe minorly), it keeps any acne I have from getting worse or more inflamed and makes my skin look supple and glowy. I've been using it under a vitamin A cream I use at night, and the combination has my skin looking like porcelain in the morning. It does not make me oily or dry me out, and it has a slight earthy smell, which I like. It's brown and has the texture of a more gel-like liquid. Just repurchased the full size, since I don't want to be without, but the smaller size really lasts a long time (3 weeks and still have some left), as you only need about a drop out of the squeeze bottle for your whole face.
I am noticing a firmer look since I started using this serum.
Cynthia, this is fantastic news! Thank you for sharing your exxperience.
This Progeline Serum has always been one of our best sellers so you choose well.
Markey
I've been using Clear, Brighten, and Prevent Serum for at least a year, and it has made a significant difference. My redness and acne have decreased, and when I do develop a pimple, it clears up faster. My pores seem smaller, and my acne scars are lighter. I can't say it was this product alone that did the trick, but I've been on a long skin care journey, and this has become one of my absolute favorites.
Marlene
Thank you for taking the time to share your experience with our Clear, Brighten, and Prevent Serum. We are delighted to hear that it has become one of your absolute favorites and has made a significant difference in your skin.This just so happens to be one of my favorites s well.
Our team is dedicated to providing effective and high-quality products, and we are excited that you have seen a decrease in redness and acne, as well as faster healing time for pimples and improved pore appearance.
We understand that skincare is a journey, and we are honored to be a part of yours. Thank you for choosing our serum to be a part of your routine. We appreciate your support and look forward to continuing to exceed your expectations.
I love the high quality of GOW’s Argan oil. It’s so great to have a place to shop where I know I’m getting the best quality of ingredients every time.
Margie, thank you for your review.This is an oil we directly import from Morrocco ourseelves so there is
no middle man/woman/child. ;-) It is very nice to be able to have this confidence in our supplier.
I received this via GOW's free gift with purchase. I have mature combo skin (oily t-zone). I'm a long time GOW customer and wanted to change my routine. I was happy to see this promotes collagen production, exfoliation and saw another benefit was brightening. I sought out help and Jen quickly responded.
To those who've not used GOW's products, all I asked what was meant by brigthening. The level of detail Jen provided below only proves why I've used GOW for more than decade. I've noticed an improvement in my dark spots and how my face feels overall. I hope others chime in on this product. I was told it's discussed whether to keep it in the store. I say heck yes.
This is a great question, as "brightening" can mean a few different things in the context of skincare.
Based on the ingredients, brightening refers to a combination of actions that improve the skin's overall clarity, radiance, and evenness of tone.
Specifically, here is how the key ingredients contribute to this effect:
The Pumpkin Fruit Infusion contains natural vitamins and enzymes that gently exfoliate the skin. This process removes dull, dead skin cells, which in turn promotes cell turnover and reveals the newer, fresher skin underneath, resulting in a naturally brighter and more youthful complexion.
Skin White BLE, a plant-based brightening agent, is included specifically to address uneven skin tone. It works to reduce the appearance of dark spots and hyperpigmentation, leading to a more radiant and uniform complexion.
Pumpkin Seed Extract and Colloidal Gold deliver rich antioxidants that help repair and protect the skin from environmental stressors that can otherwise dull the skin or contribute to discoloration over time. The reduction in inflammation from the Colloidal Gold also supports a calmer, clearer skin appearance.
Licorice root extract helps inhibit the enzyme responsible for producing melanin (tyrosinase), thereby working to reduce the appearance of dark spots and promote a more uniform, brighter complexion. It also has soothing, anti-inflammatory properties.
In short, the term brightening in this serum encapsulates both the immediate visual improvement from gentle exfoliation and the long-term benefit of evening out skin tone and protecting against environmental dullness, all of which contribute to a glowing, healthy look.
Evita
Thank you so much for taking the time to leave such a detailed and positive review for our Pumpkin Infused Brightening and Hydrating Serum! We are so happy to hear that you are enjoying its benefits and have noticed an improvement in your skin's overall appearance. We appreciate your continued support as a long-time GOW customer and are happy to hear that Jen was able to assist you with any questions you had about the product. Thank you for recommending it to others as well, we will definitely keep it in our product line!
We hope you continue to see great results with this serum.
Revival is exactly the right name! I actually use this on my entire body in between the days that I use the Bakuchiol body oil. My skin is sagging getting creepy and as I get older and I really believe this combination is working to help reduce it.
This magical potion also happens to make an incredible hair cream for my curly hair. My hair has never been this healthy! I use the lovely locks shampoo, no conditioner, and then the coconut revival cream as a leave-in conditioner/hair cream.
Margie
Thank you for your amazing review! We are so happy to hear that our Majik Coconut Revival Cream is truly living up to its name for you. It's great to know that it's not just for your face, but for your entire body as well. We're thrilled to hear that it's helping with skin sagging and aging. And we love that it's also working wonders on your curly hair! We never thought about this being used as a conditioner BUT the ingredients to lend it being a positive choice ♡
Thank you for sharing your positive experience with us.
We will always appreciate your support. Keep on glowing!
This cream is so healing to my skin. I have a sensitivity to citrus products and get a terrible rash and my face will itch. This is the only product that calms my skin.I apply this and within a few hours the rash has diminished and the itchiness is gone. The Calendula Blossom Cream has saved my skin.
Calendula Blossom Cream
Anonymous
Love it!
I love this product & so does my skin! For me, that is a huge blessing.
Revitalize Your Skin Serum w/Neurophroline
Cynthia Wells
Keeps my skin from getting dry
Keeps my skin from getting dry. Love it!
After Bath Body Conditioning Oil
M W
Magic in a bottle!
This product has become a required staple in my skincare routine. I use it everyday on my very sensitive skin that is prone to redness and dryness. Not only is it extremely calming and soothing, but it also makes my skin look more plump and moisturized. I never want to be without this product; it has shot to the top of my "best skincare products of all time" list, next to the gentle cleansing gel. I highly recommend trying this if you have sensitive or aging skin that needs a boost of rejuvenation.
Repair and Recovery Facial Mist – Botanical Relief for Stressed, Sensitive Skin
Amanda
Great to have on hand if you use a lot of actives!
Sometimes, you just need a great soothing moisturizer, and this one is my new favorite! I recently graduated from using retinol to tretinoin and whoaaaaa boy. All my other creams had actives that were only making the tret burn worse. This was perfect for helping soothe my skin, and now I use it to buffer the tret!
Classic Chamomile Face Cream with Emu Oil
Cheryl Linville
Great have used it for years and the only products I use
Great have used it for years and the only products I use. I have had Doctors even compliment my skin
Aging with Wisdom Conditioning Oil Blend
Anonymous
Calming and refreshing
Calming and refreshing. I love spritzing this hydrosol after my cleansing routine or midday. My skin loves both this and the rose hydrosol. The scents are also very lovely.
Cornflower Hydrosol Organic
Elayne Keith Feller
My Favorite!
I love this ReNew Cream!
It has been my favorite go to for years. It is one of the few products that doesn't irritate my skin. It hydrates and makes my skin feel so much better. I can't wait for it to be in stock again!
Thank you to all of the amazing people at GOW!
ReNew Cream with Renovage
Anne G.
Lavender Spritz
I adore a good lavender scented product! A natural botanical even more! I use this spritzer as a bottom layer to smooth and evenly distribute some of my other outstanding GOW products. It’s a great starter and makes me smile in the mornings.
Lavender Blossom Hydrosol Organic
Nicole Kruszka
Love everything!
Every single product is top tier with clean ingredients! Definitely my favorite skincare company right now!