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Skin Care Archetypes - Which one are you?

Ever wonder what your skincare habits say about you?
We did too. And let’s just say… some of y’all are a little too familiar 

Welcome to Skin Care Archetypes, where we expose the quirks, crimes, and coping mechanisms hiding in your bathroom shelf.

 THE MAXIMALIST 
You don’t have a routine, you have a ritual.
Your morning skincare takes longer than most people’s therapy sessions.
You’ve said, “It’s not overkill, it’s layering” more than once.
Your bathroom shelf could open its own Sephora pop-up.
You know the difference between hydration, moisture, and essence.
And if someone dares say, “You don’t need all that”…
You simply moisturize… and walk away glowing 

But hey, sometimes more isn’t better.
Sometimes it’s just… irritated.

Want skin that looks like you tried half as hard (and still slays)?
Try Indigo Glow Copper Peptide Renewal Serum
Fewer steps. More results. No drama.
Tag the one friend who gives Sephora staff career advice.

THE SKIN DETECTIVE 
You’ve got screenshots of ingredient breakdowns.
You’ve mapped your breakouts to the moon cycle.
You can pronounce “azelaic acid” better than most dermatologists.
You treat skin flare-ups like crime scenes

  • Stress
  •  Dairy
  •  That one night you slept on your left side.

But babe…
Your skin doesn’t need more theories.
It needs less inflammation.

Highlight Product: Tepezcohuite Calming & Brightening Complex
Calm the chaos. Cancel the group chat in your pores.


THE OVER-CLEANSER 
You don’t wash your face, you interrogate it.
If it’s not squeaky, it’s not clean.
If it doesn’t sting, did it even work?
You’ve mistaken tight for toned.
You believe in “cleansing the soul” (via your pores).
You probably own at least 3 washcloths labeled exfoliating.

But here’s the tea:
Over-cleansing doesn’t make you cleaner.
It just makes your skin mad.
Micellar Cleansing Dew Sensitive Profile = your new chill pill.

Drop an email  if this feels a little too familiar.
Or tag your most foam-forward friend.


THE PRODUCT HOPPER
You change your routine more than your password.
You’ve got options, and you use them.
If it doesn’t feel right? You pivot.
If something’s off? You switch it up.

You’ve tried it all, and you’ve got the skincare drawer to prove it.
But sometimes all that bouncing around keeps your skin from catching its breath.

It’s not about doing less, it’s about giving one thing a real shot.
Reliable. Gentle. And actually shows up.

Give your skin a little consistency, and watch what happens.

THE OVER-EXFOLIATOR 
You crave the burn.
You love a tingle.
You believe skincare should hurt a little, or it’s not working.
If it’s got beads, acids, or scrubs, you’re in.

But babe…
Your glow is crying for help.
Redness? Barrier damage.
Flaking? Not a good sign.

You’re not exfoliating, you’re emotionally exfoliating.
Pineapple and Red Wine Exfoliating Gel = the gentle exfoliator your skin’s been begging for.
Loosen and remove dead skin cells, revealing brighter, smoother, and more radiant skin. … without the suffering.

Drop an email if you’ve ever scrubbed your way into regret. 
1 comment
Steph July 31, 2025

Such a good post lol !! I’m the detective and a minimalist for sure. Love GoW products, the formulations are so innovative and clean.

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